Merlo Australia reveals plans for market share growth

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  • Plant & Equipment

As Italian telehandler manufacturer Merlo celebrates its 50th anniversary, the brand has announced plans to strengthen and grow its business in Australia.

Merlo Australia reveals plans for market share growth
Merlo Australia General Manager Wayne Munce (pictured 6th from the left) with staff members outside Merlo's new Sydney parts warehouse.

Australian General Manager Wayne Munce says the brand has spent the past six months increasing capacity in Australia to prepare for business growth.

 Some of the recent investments Merlo has made in the country include moving the head office to Sydney and the opening of a second parts warehouse as part of the new facility.

"We now have fully stocked warehouses in both Perth and Sydney, each carrying a six month parts supply," Munce says.

"We’ve also employed a number of new staff who will offer great support to our dealer network, and our Sydney dealer has relocated to bigger premises to support Merlo customers."

"These investments have been building a strong foundation so we can support our growing customer base with not only high quality equipment but quick access to parts and exceptional technical expertise."

Merlo currently offers a wide range of telescopic handlers to suit the needs of various industries including agriculture and construction.

The company adds its growth in the country comes at a time when infrastructure programs are growing across the Asia Pacific region.

"Australian businesses have an important role in infrastructure development across the region, particularly in mining and agriculture across Asia," Munce says.

"There are also plenty of local projects including tunnels and rail lines where telehandlers will be in strong demand.

"We’re anticipating solid market growth and appetite for a proven, high quality product."

Recently, in a show of commitment to the Australian market, Merlo founder Amilcare Merlo and his son Paolo Merlo visited Australia alongside several technical directors from the Italian manufacturing plant to attend the Hire and Rental Industry Association Convention.

Munce says they were here to talk directly to customers about their future needs and to better understand the Australian market.

"We had great feedback from customers that they are very happy with the product, including the very generous cab and the exceptional safety features," he says.

He adds Merlo is committed to meet and exceed Australia’s stringent safety requirements.

"Certified engineers are sent from Australia to verify safety compliance before new models ever leave the factory, which is very important for many of our customers."

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