Forklifts, Industrial Plant

Toyota retains forklift sales leadership

Toyota leads in forklift sales for 26th consecutive year

Toyota Material Handling Australia (TMHA) has retained overall national forklift market leadership for the 26th consecutive year as battery electric unit sales grow.

Official Australian Industrial Truck Association (AITA) industry
sales results for the 2012 calendar year show TMHA captured approximately 32 per cent of the
total Australian forklift market for internal-combustion
counter-balance forklifts.

TMHA sold in excess of 5,400 forklifts during 2012 which was
over 18 per cent more than TMHA’s total 2011 sales.

Most of the growth was due to a big jump in sales of TMHA
battery-electric forklifts, which grew by over 750 units for the
year.

This success saw TMHA’s share of the battery electric forklift
segment grow to over 30 per cent.

TMHA executive vice president and COO Steve Takacs says the
company’s 2012 results reflected its increased commitment to the
warehouse equipment market.

“We focused on the warehouse equipment segment last year by
launching several new battery-electric forklift models – and our
customers have responded positively to that,” Takacs says.

TMHA also remained the clear number one in the engine powered
forklift category in 2012, with sales of over 2,500 units.

TMHA accounted for one in every three internal combustion
forklifts sold in Australia, with a market share of more than 33
per cent.

Article appeared originally on supplychainreview.com.au

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