Toyota retains forklift sales leadership

Presented by
  • Plant & Equipment

Toyota Material Handling Australia (TMHA) has retained overall national forklift market leadership for the 26th consecutive year as battery electric unit sales grow.

Toyota retains forklift sales leadership
Toyota leads in forklift sales for 26th consecutive year

Official Australian Industrial Truck Association (AITA) industry sales results for the 2012 calendar year show TMHA captured approximately 32 per cent of the total Australian forklift market for internal-combustion counter-balance forklifts.

TMHA sold in excess of 5,400 forklifts during 2012 which was over 18 per cent more than TMHA's total 2011 sales.

Most of the growth was due to a big jump in sales of TMHA battery-electric forklifts, which grew by over 750 units for the year.

This success saw TMHA's share of the battery electric forklift segment grow to over 30 per cent.

TMHA executive vice president and COO Steve Takacs says the company's 2012 results reflected its increased commitment to the warehouse equipment market.

"We focused on the warehouse equipment segment last year by launching several new battery-electric forklift models - and our customers have responded positively to that," Takacs says.

TMHA also remained the clear number one in the engine powered forklift category in 2012, with sales of over 2,500 units.

TMHA accounted for one in every three internal combustion forklifts sold in Australia, with a market share of more than 33 per cent.

Article appeared originally on

Subscribe to our newsletter

Sign up to receive the TradePlant e-newsletter, digital magazine and other offers we choose to share with you straight to your inbox

Follow our updates by liking us on Facebook