Pallet and container business CHEP Australia recently launched a new reusable retail-ready solution for the beverage industry supply chain.
An innovation from Finland’s K. Hartwall, the CHEP Retail
Beverage Tray has been tested in collaboration with stakeholders
across the beverage supply chain over the past 12 months.
Designed to hold all variants of soft drink bottles from
1.25 to 2.25 litres, CHEP claims the new-look beverage tray took
seven years to perfect.
CHEP Customer Programs Manager Annette Arzoumanian says the new
tray provides an opportunity for a fully integrated supply chain
approach to retailing carbonated soft drinks.
“It complements the Multi-Purpose Beverage Tray, which was
launched in 2009 and carries 1.25L soft drink and 2.0L juice
bottles, in CHEP’s reusable retail ready
category,” Arzoumanian says.
Like the existing tray, the new CHEP Retail Beverage Tray is
modular to the plastic display pallet and the standard Australian
timber pallet.
When used together, the trays and display pallet become a
one-touch solution that can be packed on line by a manufacturer,
shipped through the supply chain and wheeled onto the retail floor
ready to be shopped.
“Because it takes all variants of soft drink bottles from 1.25
litres, the new CHEP Retail Beverage Tray will enable even more
beverage manufacturers to streamline their processes and increase
efficiencies,” Arzoumanian says.
“For example, by increasing the number of units transported per
load and therefore reducing truck movements.”
Retailers also stand to benefit from CHEP’s new product
offering.
“Diversifying the beverage tray range to cover all bottle
variants provides all retailers the opportunity to help product
stand out on the retail floor with this innovative point-of-sale
look and improve sales,” Arzoumanian says.
“They can reap the benefit of a retail ready solution without
having to handle perforated packaging and manage cardboard
waste.”
CHEP’s existing Multi-Purpose Beverage Tray has been recognised
nationally for its value as a sustainable packaging solution.
The recyclable CHEP Retail Beverage Tray offers the same
opportunity to manufacturers and retailers to reduce their
sustainability footprint, by reducing one-way packaging.