The Champion Compressors (Australia) and Sullair brands will remain in use, despite a name change of the parent entity
Hitachi Industrial Equipment Systems (HIES) has launched a new entity, Hitachi Global Air Power, that will bring its global compressed air subsidiaries – including Champion and Sullair – together into one business.
While Sullair will change its corporate name, the branding and distinctive colours will remain intact on its products, including Sullair, Champion and Air-One.
Hitachi says customers and distributors will recognise the Sullair logo and the green of their machines, continuing after it acquried the US company in 2017.
“The company name change from Sullair to Hitachi Global Air Power is only the latest move in a growing list of Hitachi’s commitments to our business and brand,” Sullair CEO John Randall says.
“Since our acquisition, Hitachi has invested more than $45 million in our company, and Hitachi has been instrumental in allowing us to expand our calibre and capabilities. We are excited about the opportunities ahead of us—for our business, employees, customers, channel partners and communities.”
Hitachi Global Air Power will continue to offer a full range of integrated compressed air solutions, including portable air compressors, industrial air compressors (oil-free and oil-flooded), aftermarket original manufacturer parts, fluids and more.
But it will also be used to help seed up the adoption of green (sustainable) and digital products and solutions to help customers save more energy and be more efficient.
HIES president and chief executive Yasuhiro Takeuchi says the new body will more clearly demonstrate the breadth of its product portfolio.
“In today’s relentlessly transforming society, Hitachi Global Air Power is uniquely positioned to raise the bar on the value we deliver to customers through our comprehensive portfolio of compressed air products and solutions such as Air as a Service,” he says.