Family-owned Adaptalift Group has been appointed as an authorised JCB dealer across several major Australian cities
JCB’s deputy chairman George Bamford has heralded the beginning of a new chapter for the British equipment manufacturer in Australia with the appointment of a new dealer and a major new investment in customer service support.
George, son of JCB Chairman Anthony Bamford, spoke at a signing ceremony celebrating the appointment of Adaptalift Group as an authorised JCB dealer across various major Australian metropolitan territories, including Melbourne, Sydney, Brisbane, Perth and Adelaide.
As part of the agreement, Adaptalift Group will provide comprehensive customer care across its territories, delivering customer service support, technical expertise as well as equipment sales for customers operating in various demanding industry sectors, where machine uptime and productivity are crucial to their individual businesses.
The contract signing coincides with news that JCB is making a significant investment in its service and spare parts operations in Australia, including extensive new warehousing capabilities, supported by a strategic logistics partnership with DHL Supply Chain.
“This is the beginning of a bold new chapter for JCB in Australia,” Bamford says.
“At the end of last year, we set out plans to set up a new national Australian headquarters and to appoint a new network of independent dealers.
“We’re investing heavily for the future and are delighted to have Adaptalift Group on board as a JCB dealer partner.
“Customers in these major metropolitan Australian territoriescan expect outstanding customer service from Adaptalift Group and JCB, backed up by our strategic logistics partnership with DHL Supply Chain.
“This new dealer development combines JCB’s world-renowned machinery range and service portfolio with Adaptalift’s service-driven operating model, customer reach, nationwide scale and Australian market coverage.
“Together, our two family businesses will accelerate JCB’s growth in Australia across a variety of industries and sectors, including construction, infrastructure, agriculture, industrial and waste and recycling.”
