Materials handling group MHE-Demag has recently acquired its sister company Demag Cranes & Components (DCC) Australia and will be rolling out brand new products and provide better customer support.
Formerly owned by the Terex Group, DCC Australia has enjoyed a close relationship with MHE-Demag prior to the acquisition through the latter’s joint venture with Terex.
DCC Australia will be rebranded as MHE-Demag Australia.
MHE-Demag regional managing director Per Magnusson says the company is very excited to welcome DCC Australia into the family.
“This is naturally an interesting step forward as it adds a sizeable business volume to our group as well as a new market to our portfolio,” he says.
“It opens up for interesting and competitive business set-ups and also adds a highly competent organisation into our fold, from which we can learn many good practices.”
Following the acquisition, MHE-Demag will be introducing a range of new products into Australia, including its lift truck line-up, warehouse equipment, access work platforms and even automated car parking systems.
“The addition of these products for such applications means we can now greatly improve our offering to the domestic market,” says MHE-Demag Australia national sales and marketing manager Rowland Hudd.
“Whilst recent years have seen a stabilising of the domestic economy in some areas, particularly manufacturing, the IPD products in the MHE-Demag range allow us to support the projected growth in the construction and logistics sectors.
“This is a win-win situation for MHE-Demag Australia and the Australian market.”
The new product ranges will be rolled out gradually starting with warehouse equipment. MHE-Demag Australia will also continue to supply Australian customers with its range of standard and engineered overhead cranes, chain hoists, light rail crane systems, drives and crane components.
While key components of the industrial crane ranges will continue to be imported from Germany, MHE-Demag says the prime manufacturing facilities for the Australian market will remain in Sydney, Perth and Brisbane.
The Australian facilities add to the total of 11 factories MHE-Demag runs across Asia including in Indonesia, Singapore, Malaysia, Thailand, Vietnam, Philippines and Taiwan.
“We will not depart from any proven ways here,” says MHE-Demag Australia’s new managing director Klaus Schilling.
“In fact, we are determined to invest to improve our Australian manufacturing facilities even further,” he says.
“At MHE-Demag we always try to be as close as possible to the customer. Our strong presence on the ground is a big part of our success here.”
MHE-Demag Australia national service manager Vince Di Constanzo says the company is also determined to strengthen its after sales support in the Australian market.
“The strength of our recertification and refurbishment offering is already known to the local market,” he says.
“Now with extended resources of the greater MHE-Demag group we will significantly increase our capabilities for large scale recertification and refurbishment of materials handling equipment.”
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